Azul Hotels by Karisma and Fisher-Price(R) Launch Azulitos Kid's Program at Gourmet Inclusive Properties

Exclusively Designed Play Space, Toy Library and Kid's Check-In 
Enhance Vacation Experience for Families Traveling with Young Children 
Azul Hotels by Karisma, a premier collection of Gourmet Inclusive(R) properties located throughout the Riviera Maya, Mexico, today announced a relationship with Fisher-Price(R), a worldwide leader in infant and pre-school toys and subsidiary of Mattel, Inc. (NYSE:MAT) headquartered in East Aurora, N.Y. Azul Hotels and Fisher-Price will create the Azulitos Kid's Program, a play program dedicated to children under five years old. Azulitos will open in conjunction with Azul Hotels' new family-friendly properties - Azul Sensatori Hotel, by Karisma (October 1, 2008) and Azul Fives Hotel, by Karisma (December 1, 2008) in the Riviera Maya. Azulitos Kid's Program will also be featured at Azul Beach Hotel, by Karisma, a hip boutique property for families located on a nine-mile stretch of secluded white sand beach, Bahia Petempich. 

"We are thrilled to be working with Fisher-Price to enhance the guest experience at Azul Hotels by Karisma for young children and their families" said Mandy Chomat, vice president of sales and marketing for Premier Worldwide Marketing, exclusive representatives for Azul Hotels by Karisma. "Fisher-Price is one of the most recognized and trusted names for parents everywhere. We are excited to team up with such a respected and valued company"  www.AzulFives.com.mx

"Fisher-Price looks for partner brands that are committed to enriching experiences for families, and Azul Hotels are designed especially to bring family members together" said Kevin Curran, general manager and senior vice president at Fisher-Price. "They have a number of unique family playtime offerings that resonated with us, such as s'mores parties and sandcastle building contests. Our goal is to help create even more memorable family bonding moments at their properties with experiences like our fun, themed playgroups and an exercise program for mom and baby" 

The Azulitos Kid's Program, designed exclusively for Azul Hotels by Fisher-Price, begins at check-in, when parents receive a colorful brochure detailing services and fun-filled adventures available during their stay. Children are given their own scrapbook-like activity booklet filled with games and areas to chronicle their favorite moments throughout the vacation. Azulitos Kids will also be directed to the Jugueteca, a Toy Lending Library where they can check out the coolest Fisher-Price toys for complete entertainment. 

All kids love down-on-the-floor playtime, and they will not be disappointed when they enter the Azulitos Kid's Club Room, a play space designed exclusively for Azul Hotels by Fisher-Price. The colorfully decorated Azulitos Kid's Club Room will be a favorite haven for children under five to have fun and interact together without older kids around. The room will also be used for Fisher-Price playgroup sessions where parents or grandparents can enjoy themed events with the kids like Ritmo de la Manana (active beat) with Fisher-Price musically oriented toys for babies 6 to 18 months; Mundos Maravillosos (marvelous worlds) with Little People(R) toys for toddlers 18 to 36 months, and Planet Heroes(TM) Aventuras Azulares (solar adventures) for kids three to five years old. www.AzulFives.com.mx
There are more surprises outdoors. Exercise-minded moms can borrow a jogging stroller and join Mom's Morning, a jogging/yoga program designed especially for mothers and their babies. Mom's Morning will start the day with a refreshing exercise program and healthy breakfast spread of granola, fruit, yogurt and other good-for-you treats. 

In addition to its Azulitos Kid's Program, Azul Hotels by Karisma feature a variety of Gourmet Inclusive offerings catering specifically to families such as kid's clubs, teens clubs, kid's splash park, face painting, pinata parties, DVD library with free popcorn, and a playground, among others. At Azul Sensatori Hotel, families will enjoy suites that comfortably sleep two adults and three children, or three adults and one child. Groups traveling together can take advantage of guaranteed connecting suites. Azul Fives Hotel offers families one-, two- and three-bedroom suites accommodating up to eight people. Azul Beach Hotel boasts three pools, beach butler service with ample beach beds, and a fresh fish market where families can choose their catch to be prepared by a chef during a beach barbecue. Azul Hotels by Karisma also provides parents with strollers, cribs, monitors, bottle warmers, baby bathrobes, Gourmet Gerber for babies and toddlers, and free childcare one night a week so parents can drop off their kids at the Kid's Club and enjoy a romantic evening. 

To become an Playa del Carmen condo owner at Azul Five please contact us at 1-800-961-7808 or visit www.AzulFives.com.mx 

TM Real Estate Group, the world-renowned Spanish development company, has gone way beyond initial plans and all expectations with The Azul Fives. When fully-operational, this development will stand out as the premier beach resort in all of Mexico.

The lobby, which has been expanded from the original plan, provides a spectacular "first impression" and guests are welcomed in a friendly and efficient manner. The first Fisher Price Kids Club is a safe, enclosed and supervised facility that provides special activities for children. The Azul Fives opulent Spa and spectacular Beach Club were doubled in size from the original plan and already have the reputation for being the best in the Mayan Riviera. There are five restaurants including the Sea Olive, Tsuki, Flavors, Senses and Bon Appetit, as well as the amazing Sky Bar and Beach Lounge, Lizards Lounge, Palmas and Rainbow Swim-up Bars. The service and gourmet cuisine in the fine dining restaurants are incredible, yet the prices are very reasonable.

The Azul Fives residence sales have been a great success due to highly competitive prices and superior construction quality. The Azul Fives provides a great investment opportunity in a thriving Mayan Riviera economy. Many Canadians, Americans and Europeans have purchased full-ownership condominiums at The Azul Fives. Real estate marketing expert, Joshua Group International, has worked closely with the developer and has contributed significantly to the overall success of The Azul Fives.

www.AzulFives.com.mx

Many owners have been moving into their properties in December and January. There were special Christmas and New Year's events at The Azul Fives Beach Club which included gourmet cuisine, live music and entertainment. 2009 was welcomed in with a spectacular outdoor fire show and champagne reception in the balmy warmth of a Caribbean night.

The Karisma Hotels Opening Team has been very busy the past two months preparing the resort for the official hotel opening in February. Karisma Hotels is one of the most respected hotel operators in the industry and operates hotels in many exotic locations. The reputation of Karisma Hotels is so outstanding that many people will only stay in Karisma resorts. Other Karisma hotels in this area include the famous El Dorado Royal, El Dorado Sea Side, Azul Beach and Azul Sensatori. When Karisma gives one of its hotels an Azul status that designates it as an outstanding vacation destination.

Karisma is very enthused about the Azul Fives which will be the newest addition to their portfolio and is expected to be their premier hotel in the area. Azul Fives is a very unique development. It is a high-end, low density, boutique-style condo hotel and private residences built along a winding river pool which is especially spectacular at night. Azul Fives has an excellent location on pristine Xcalacoco Beach--which offers all water activities, yet maintains natural beauty and local quaintness. Azul Fives is just south of Mayakoba PGA and is only five minutes from Playa del Carmen-the centre of activity in the Mayan Riviera.

Please be sure to read our monthly news update on The Azul Fives.

www.AzulFives.com.mx